K Pop Group Blackpink Debuts Adidas' New Activewear Collection
Mega K-pop girl group, Blackpink have joined forces with Adidas to launch the brand's new activewear collection called "R.Y.V".
The quartet unveiled the collection in a new campaign, showcasing a range of sporty pieces. The collection is designed for you to mix, match and layer across various aspects of your lifestyle—from the studio, to the street, and from dining out to staying home.
In the campaign shots, Jennie wears a dual-toned denim jacket with matching running shorts while Lisa is dressed in classic striped sweatpants and a cropped T-shirt. Jisoo sports a marbled windbreaker over a T-shirt dress with the Adidas logo in the centre and Rosé dons a track jacket mini-dress as well as a cropped sweater with pastel-coloured joggers.
More than just clothing, the new collection also features a range of footwear including the Ozweego, Forum Plus and Superstar. Other than Blackpink, roller skater Olumi Janata and dancers Lucia Leonce and Megan Charles are also part of the new campaign.
The R.Y.V collection will be available on the Adidas website on March 4.