Cover Why Desa Potato Head is at the peak of cultural and environmental influence

Daniel Mitchell, creative director of Desa Potato Head, on how the Bali-based creative hub is shifting the global needle in art, music, design and sustainability

The art of surprise is something Desa Potato Head in Bali has mastered. The designer chair you’re sitting on? Crafted from recycled plastic waste collected from Bali’s shores. Why yes, that is Erykah Badu teaching a meditation class. Thirsty? Open up the modular coffee table in your room to find a secret, fully-equipped cocktail bar. 

Dubbed a “creative village” by founder Ronald Akili, Desa Potato Head is a unique, living, breathing ecosystem that’s been cultivated by an eclectic band of creative talent. One such talent is Daniel Mitchell, who has worked as Desa Potato Head’s creative director since 2014. “When I joined, we knew we wanted to elevate the cultural aspect of music, art, design,” he says.  

In the last decade, his unique approach to cultural programming has brought the likes of Erykah Badu—who did, indeed, host a week-long wellness retreat at Desa Potato Head—to the island; introduced sustainable yet stylish designer furniture by the likes of Max Lamb and Faye Toogood; to Headstream, a live streaming platform that champions local DJs and musicians, delivering Potato Head’s sunshine-soaked sounds to listeners across the globe. 

You might also like: Potato Head founder Ronald Akili talks sustainability, hope and pride of place

But Desa Potato Head has always maintained a quiet cool—here, it’s show, not tell. Which is probably why most people haven’t heard (yet) about one of its latest additions—Klymax, a nightclub conceptualised, designed and built by some of the most respected names in the music industry. 

“Of course it’s beautiful dancing under the stars here in Bali, but we wanted to create a box where you could escape from paradise and come into, essentially, a place of transcendence where you can lose yourself to music,” says Daniel Mitchell, who has worked as Potato Head’s creative director since 2014.

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Above Daniel Mitchell is the creative director of Desa Potato Head (Photo: Desa Potato Head)

A bunker-like space, guests enter through a door that looks like a staff entrance to find a brutalist reception space, with a window looking out to a concrete courtyard. A staircase then takes you down into the vintage-inspired nightclub. 

Mitchell collaborated with DJ Harvey, whose legendary career spans over 40 years, on Klymax. “He plays a full array [of genres], from dub to disco to rock, house, techno,” he says. “He encapsulates the spirit of Potato Head—an eclectic journey. It’s not one specific style, we put different things together and it makes something whole.” 

He adds, “There’s a lot of history there, and he's a real audio nut, so I thought he’d be the right person to look not just back, but to the future to deliver a timeless experience that connects sound, culture and design.”

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Photo 1 of 2 Klymax takes a sound-first approach to design (Photo: Desa Potato Head)
Photo 2 of 2 Retro-inspired fittings at Klymax (Photo: Desa Potato Head)

Klymax is a love letter to nightclubs of the ‘70s and ‘80s, when the emphasis was on music and rooms were built around sound systems, rather than vice versa. As time went on, and as dance music evolved, spaces became more commercialised. “Fundamentals like acoustics, or how sound reacts to materials, were forgotten,” says Mitchell. “It’s a real art and like many crafts, it’s become something of a dying art.  It’s become less about the substance of sound and the aesthetics of, ‘let’s build something cool’,” says Mitchell. 

To build Klymax, Harvey tapped esteemed audio engineer George Stavro, who combined vintage aesthetics with cutting-edge technology to build a custom sound system; as well as design firm Oma and Desa Potato Head’s in-house architect Ade Herkarisma to design its sleek, wood-heavy interior. Thoughtful details include sprung floors—similar to those found in gymnasiums—to ensure guests’ comfort as they dance the night away, and a floating DJ booth so the sound from the dancefloor doesn’t bleed into the booth. 

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Photo 1 of 2 The bunker-like entrance to Klymax, one of Desa Potato Head's latest projects (Photo: Desa Potato Head)
Photo 2 of 2 Tropical brutalism at the reception area of Klymax (Photo: Desa Potato Head)

That said, Mitchell and Harvey did not cut corners when it came to the roster of DJs at Klymax. Alongside the occasional international act—Harvey himself plays fairly regularly—the line-up is emblematic of Mitchell’s commitment to fostering local talent. 

“Potato Head is an Indonesian company, and when I came in 2014, I didn’t want to come to Bali just to create a foreign concept,” says Mitchell. “There are really amazing people, and amazing things happening here. So I thought, how do I use my knowledge growing up in England, and bring that sensibility here and infuse that with what’s happening locally?” 

The club’s resident DJs include the likes of Seabass, Archie, Gero and Dita—who recently opened for Jamie XX. “They are fantastic DJs who we’ve seen grow since their first ever set,” says Mitchell. “Our goal has always been to elevate local talent—especially the youth—to take their work to the next level and leave a legacy.” 

Cultural incubation is an important part of Desa Potato Head’s own legacy, from local talent to nurturing the environment. In 2016, Akili and Mitchell made it their core mission to go zero waste, ultimately establishing Desa Potato Head’s “good times, do good” philosophy. 

It recently opened its Waste Centre, which Mitchell described as a “monumental project”. Here, waste collected from all over Bali is cleaned, sorted and then recycled into products found throughout the property—from coasters to menus, in-room rubbish bins to chairs—designed in collaboration with revered British artist and designer, Max Lamb.

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Above Warm interiors at Desa Potato Head Studios (Photo: Desa Potato Head)

"[Lamb] always lets the material guide the design—making the most of what the material gives you. A lot of designers want a perfect material, but the fun part of using waste is what you’re going to get is unpredictable, it’s all different colours. Essentially, a new aesthetic has emerged out of the challenge of waste."

One chair, for example, is made from the recycled waste of 833 plastic bottles.

“Sustainability used to be a bit of a downgrade. From the beginning, we knew we were not going to make change by making people compromise or downgrade the way they live,” says Mitchell. “It has to start with great design and great functionality. By seeing the object and thinking, ‘that’s beautiful, I want that’, then looking closer and realising it’s made from waste… we have to lead with good times, because if it’s not a good time, no one’s going to be interested. So we decided, let’s create the best experiences and the best products, and if they want to learn more about it, we’re excited to share that.” 

 

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Above The chairs at Potato Head, designed by Max Lamb, are crafted from the recycled waste of 833 plastic bottles (Photo: Desa Potato Head)

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