Content producer Corinna Vistan receiving the award for ‘Secret Ingredient’ at the Cannes Corporate Media and TV Awards 2024. (Illustration: Francesca Gamboa)
Cover Content producer Corinna Vistan receiving the award for ‘Secret Ingredient’ at the Cannes Corporate Media and TV Awards 2024. (Illustration: Francesca Gamboa)
Content producer Corinna Vistan receiving the award for ‘Secret Ingredient’ at the Cannes Corporate Media and TV Awards 2024. (Illustration: Francesca Gamboa)

Producer Corinna Vistan takes us through the lessons she has learned from a career that has taken her from the Marvel Cinematic Universe through Asian narratives

When most girls in her high school years were gushing over boys, Corinna Vistan was gushing over The Godfather and The Usual Suspects. Her passion for films and television shows emanated from her childhood, so it was inevitable that she would end up at De La Salle University to study film and later be behind one of the most successful movie franchises in the international entertainment industry—the Marvel Cinematic Universe (MCU).

As a content producer, Vistan worked for Marvel Studios from Iron Man 2 to Avengers: Endgame, mostly on the short films that connect the pieces of the larger MCU. One that strikes her memory to this day was the music video for Guardians of the Galaxy Vol 2, in which she had the iconic David Hasselhoff singing.

“I have a lot of respect for independent filmmakers, but I think the great thing about Marvel was that they were able to tell stories that many people loved and could relate to,” Vistan shares with Tatler. “So much of what I learned of being able to tell a story that people could relate to no matter what culture they are from or who’s in front of the screen came from my experience in Hollywood for 16 years.”

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Tatler Asia
Corinna Vistan giving instructions to actors Nicholas Saputra and Julia Barretto before take (Photo: Courtesy of Corinna Vistan)
Above Corinna Vistan giving instructions to actors Nicholas Saputra and Julia Barretto before take (Photo: Courtesy of Corinna Vistan)
Corinna Vistan giving instructions to actors Nicholas Saputra and Julia Barretto before take (Photo: Courtesy of Corinna Vistan)

Although she thinks of Avengers: Endgame as her endgame, she has gone on bridging the gap by creating shows that represent Asian narratives resonating with the global audience.

“I learned the idea from my colleagues at Marvel Studios, including its president Kevin Feige, that it doesn’t matter who you are in the room, whether you’re a junior executive or the director. Everybody listens to the best idea no matter who suggested it. I think those were key things I learned and tried to adapt to my work here,” she says.

Having produced the popular Filipino series K-Love, which follows the story of friends who fancy a lot of Korean content, and being the showrunner of the award-winning series Secret Ingredient, which features actors from Korea, Indonesia, and the Philippines, Vistan proved that she has the right to tell whatever stories she can tell and that everyone’s voice matters.

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Tatler Asia
Behind the scenes of ‘Secret Ingredient’, Corinna Vistan wears her showrunner hat (Photo: Courtesy of Corinna Vistan)
Above Behind the scenes of ‘Secret Ingredient’, Corinna Vistan wears her showrunner hat (Photo: Courtesy of Corinna Vistan)
Behind the scenes of ‘Secret Ingredient’, Corinna Vistan wears her showrunner hat (Photo: Courtesy of Corinna Vistan)

A collaborative working environment helps shape the story

On the administrative side, Vistan’s responsibilities as a showrunner include managing budgets, finding locations, and working with the production designer. Meanwhile, she ensures the creative vision is achieved by guiding the writers and directors to shape the story. However, there would be times when the actors would surprise her.

“For the Secret Ingredient, I would be on Zoom with our Korean writer, Baek Dong-hoon, and we would write the plots and the script. But then Julia Baretto or Sang Heon Lee would say the line differently from how we read it. In promoting a collaborative environment, it’s not like ‘say it this way because this is how we imagined it,’ but it’s more of saying ‘let me see how they say it’, and actually that’s much better,” she recalls.

Vistan likens creating a show to a big pot of stew where everybody puts in something in the pot. “The secret ingredient is really collaboration. You come out with the best version of that show as possible through trusting the people you bring into the projects, what they can contribute, and how they can add to it. It’s important to be open to what the people can bring,” she says.

“Authenticity is key”

Tatler Asia
Behind the scenes of ‘Secret Ingredient’ (Photo: Courtesy of Corinna Vistan)
Above Behind the scenes of ‘Secret Ingredient’ (Photo: Courtesy of Corinna Vistan)
Behind the scenes of ‘Secret Ingredient’ (Photo: Courtesy of Corinna Vistan)

For K-Love, Vistan worked with sisters Tara Sering and Tweet Sering, both acclaimed Filipino writers. With women at the forefront of making the show meant to feel like Sex and the City, this romantic comedy features empowered characters who bond over a shared experience. In the meantime, Baek Dong-hoon of Le Grand Chef 2: Kimchi Battle served as head writer for Secret Ingredient.

What Vistan learned in creating these shows after her Marvel stint was that to bring out Asian stories, they have to come from authentic experiences, which helps enable each line to sound more natural. “We [Dong-hoon] would write the scripts together over Zoom, and I would say, ‘What if we did this to the story?’ and then he would tell me, ‘No. A Korean wouldn’t do that’. Then, he would write things that didn’t sound realistic for Maya [Julia Barretto], and I would give my input on what a Filipina would say in that situation. So again, it’s all about listening to people’s thoughts and voices of what would be authentic. For Secret Ingredient, that was what Unilever wanted—a Korean drama in format but with Southeast Asian elements: a Filipina actor and an Indonesian actor.”

Tatler Asia
Corinna Vistan receiving the award for ‘Secret Ingredient’ at the Cannes Corporate Media and TV Awards 2024
Above Corinna Vistan receiving the award for ‘Secret Ingredient’ at the Cannes Corporate Media and TV Awards 2024
Corinna Vistan receiving the award for ‘Secret Ingredient’ at the Cannes Corporate Media and TV Awards 2024

“Your voice will always matter, and everybody’s story is important and meaningful.”

Secret Ingredient earned the Silver Dolphin trophy for Branded Content Videos and the Black Dolphin trophy for Best Cast/On-Camera Talent at the recent Cannes Corporate Media and TV Awards. It features an innovative way of showing products where they integrate into the story naturally.

“The story was the priority. Plus the actors Julia Barretto, Sang Heon Lee, and Nicholas Saputra really brought so much to the table. The fact that it was such a cultural collaboration between these countries and that the script had four different languages—English, Tagalog, Bahasa, and Korean—made it an effective experimental work highlighting everyone’s culture,” she says.

Tatler Asia
Behind the scenes of ‘Secret Ingredient’ (Photo: Courtesy of Corinna Vistan)
Above Behind the scenes of ‘Secret Ingredient’ (Photo: Courtesy of Corinna Vistan)
Behind the scenes of ‘Secret Ingredient’ (Photo: Courtesy of Corinna Vistan)

Many filmmakers capitalise on having a diverse cast as a means of committing to the pursuit of Asian representation in mainstream entertainment. But for Vistan and other Filipino filmmakers and producers, like Tony-winner Jhett Tolentino, Asian representation means bringing out into the world the stories we have and the sensibilities and situations of being a Filipino in the diaspora.

“When I came home to the Philippines, I wanted to create shows that try to give back everything I learned from the US, especially how we tell stories. Our stories are just as important and representative of our culture. I wanted to create shows where the characters, who happen to be Asians, revolve in stories that are universal that somebody on the other side of the world could relate to.”

But reality check: budgets do not come easily. Ambitious as the premise of Secret Ingredient may be, it doesn’t have the same budget as a Marvel movie. Vistan and her team tried to find clever ways to present the story with camera tricks to stay true to the production requirement while keeping faith in the story’s core and the actors’ ingenuity.

“Working around smaller budgets forces you to be crafty and think of solutions to make it work.”

Read more: Hollywood indie film ‘Asian Persuasion’ gives a glimpse of the Filipino-American life

“Talent only gets you so much, but hard work can get you further.”

Tatler Asia
Corinna Vistan with ‘Secret Ingredient’ lead stars Julia Barretto and Nicholas Saputra (Photo: Courtesy of Corinna Vistan)
Above Corinna Vistan with ‘Secret Ingredient’ lead stars Julia Barretto and Nicholas Saputra (Photo: Courtesy of Corinna Vistan)
Corinna Vistan with ‘Secret Ingredient’ lead stars Julia Barretto and Nicholas Saputra (Photo: Courtesy of Corinna Vistan)

What might her autobiography be titled? “Grit,” Vistan says.

She explains, “I always felt so much of my work was successful because of the hard work I put into it. I don’t think I was naturally blessed with an amazing talent like singing or dancing. I guess much of it was just the work and the vision of how I want to represent our culture and be able to tell good stories. You need to make sure that if you need a filmmaker, they better have grit because there will be many challenges, and they must persevere to continue moving on.”

Looking to the future, the self-described independent filmmaker says that she dreams of bringing more local stories to the world stage. “I would like to do more Pinoy dramas, where travel sites around the country and our culture can be highlighted for a global audience.”

Tatler Asia
‘Secret Ingredient’ showrunner Corinna Vistan having a joyful conversation with the series’ lead actor Julia Barretto in between takes (Photo: Courtesy of Corinna Vistan)
Above ‘Secret Ingredient’ showrunner Corinna Vistan having a joyful conversation with the series’ lead actor Julia Barretto in between takes (Photo: Courtesy of Corinna Vistan)
‘Secret Ingredient’ showrunner Corinna Vistan having a joyful conversation with the series’ lead actor Julia Barretto in between takes (Photo: Courtesy of Corinna Vistan)

 


Science of Success is dedicated to exploring the principles and practices that lead to achievement in various fields. Through insightful interviews, expert tips and practical techniques, the series delves into the experiences and perspectives of successful individuals, providing readers with strategies to enhance their own paths to success and unlock their full potential. New stories are out every Thursday.

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