It was impossible to miss the Jacob & Co. Bugatti Chiron Tourbillon on the wrist of Nigerian artist Rema, who took his bold street style to the Grammys. 

Born from a collaboration between the watchmaker and Bugatti Automobiles, this commanding hypercar-inspired timepiece exudes power and grit with its open-worked display, muscular rose gold bodywork, and signature horseshoe Bugatti grille, housing the uniquely engineered Caliber JCAM37 that works and looks like a motor engine. It played in beautiful contrast to Rema’s all-dark ensemble for the evening.

Janelle Monáe opted for striking gold accents with her navy blue power suit by Area and military-inspired gear. A Tag Heuer Carrera Chronograph in yellow gold proved the perfect addition—customised with a blue leather strap, this watch strapped across her left sleeve was a crucial part of her look.

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The country music star rocked a grey, custom Diesel suit for the red carpet, revealing a sleek sliver of bling just under his sleeve. That could only belong to the glittering Ashoka Diamond Boutique Watch by Jacob & Co., a fully gem-set model powered by a quartz movement. 

For his Grammys performance, Shaboozey put his country roots front and centre by changing into a purple, Nudie-inspired suit and bolo tie. He also swapped his first watch for the Jacob & Co. Brilliant Flying Tourbillon in vivid green tsavorites—a fitting statement piece for a knock-out show. 

One of the most impressive timepieces of the night was, without a doubt, Jay-Z’s rare Patek Philippe Grand Complication Ref. 5304-301R, which he paired with a classic tux. 

This horological masterpiece boasts a seamlessly combined minute repeater and a retrograde perpetual calendar, and it is adorned with 80 baguette-cut diamonds that are meticulously set on the bezel, lugs, and clasp. The self-winding movement, composed of 517 components, operates with an off-centre mini-rotor in rose gold, which is engraved with a leaf motif and visible through the transparent case back.

They say good things come in threes, and Peso Pluma delivers that for Jacob & Co. The Mexican singer sported a Casino Tourbillon in rose gold, whose flying tourbillon is visible only from the case-back. 

This watch easily stands out with its broad case-band, domed crystal, and unique crown-less design, while the centrepiece is a striking black onyx dial, punctuated by kite-shaped hour markers for a formal, “black tie” feel. Elevated like an island within the case, the onyx dial is encircled by a fully functional roulette wheel. This playful complication features 37 numbered pockets, meticulously lacquered in black and red, along with the iconic green zero.

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