How to get a raise
Cover Confidence in negotiating your worth and achieving a raise starts with solid research
How to get a raise

Leadership coach Nina Devouge shares her tips for negotiating your worth and securing a raise with confidence and professionalism

Realising you're earning less than your market value is frustrating and warrants a call to action. Whether you've discovered you’re 20 per cent undervalued or suspect you're not being paid what you're worth, it’s time to take control and negotiate for what you deserve. 

A few years ago, I found out I was being paid significantly less than peers in similar roles across other regions. Considering the complexity of my work and responsibilities, it felt unfair. Instead of letting frustration consume me, I decided to act.

I initiated a candid conversation with my boss, backed by thorough research and a clear plan. I had built my case, highlighted my contributions and aligned my request with business goals. Eventually, in eight months, I secured the 30 per cent raise I deserved.

If you find yourself in a similar position, here’s how you can do it too.

See also: How do I build a strong professional network in an authentic way to support my leadership journey?

Step 1: Know your worth

Your confidence in negotiation starts with solid research. Understanding your market value allows you to build a compelling case based on facts, not emotions.

  • Use tools like Glassdoor, LinkedIn Salary Insights, and PayScale to gather salary data for your role, location and experience level.
  • Document your achievements throughout the year, such as revenue growth, cost savings, or process improvements that demonstrate your impact.

I used to keep a ‘Praise File’ where I kept any e-mails that I had received which had complimented my work and collaborations that highlighted my contribution. It helped me through promotion conversations and salary negotiations.

Step 2: Understand the bigger picture

Before approaching your boss, consider their perspective.

  • Is your company growing, or are budgets tight? Understanding their position helps you tailor your request.
  • If competitors are offering higher salaries for similar roles, position your request as a proactive measure to retain talent.
  • Align your discussion with annual review cycles or after a major success in your role to maximise impact.

Step 3: Prepare your pitch with confidence

Your negotiation should be clear, structured and solution-focused. Structure your pitch using these three elements:

  • Acknowledge the opportunities and positive experiences in your role.
  • Use data-driven insights and specific achievements to show why your salary should align with market value.
  • State your desired salary adjustment confidently and frame it as a win-win for both you and the company.

An example script could read:"I've enjoyed leading projects that contributed to [specific outcomes]. Based on market data and my contributions, I'd like to discuss aligning my compensation with industry standards to continue driving results."

Step 4: Demonstrate your professionalism

It’s common to face hesitation or objections during the discussion. Stay calm and approach it as a collaborative problem-solving opportunity.

  • Acknowledge the elephant in the room (budget constraints) when raised and  respond with flexibility, such as a phased approach or other benefits.
  • If the answer is “not now”, ask what milestones or metrics would justify a future increase.
  • If a raise isn't immediately possible, explore options such as bonuses, additional benefits or career development opportunities.

Step 5: Follow up and stay engaged

Once you've had the conversation, send a follow-up email summarising key points and next steps. This reinforces clarity on agreed-upon actions.

Regular check-ins with your manager will keep your progress visible and your request top of mind.

Negotiation is a process, not a one-time conversation. If the answer is initially “no”, remain professional and proactive in seeking growth opportunities that further justify your request. Even if the outcome isn’t immediate, advocating for yourself reinforces your value and sets the stage for future discussions.

Negotiating your salary is about valuing your contributions and advocating for your professional worth. By preparing thoroughly, staying professional, and confidently making your case, you can take control of your career and claim what you deserve.

Start today. Reflect on your achievements, gather your data, and take that first step. You've earned it. Now go own it.

Nina Devouge is founder of ELLEUMINATE, a coaching platform for women. Previously a senior HR leader with 20 years experience, she is now a leadership coach on a mission to enable 10 million women to create the career and life they love. She is also the host of Take Her Lead, a podcast featuring women with stories of grit, determination and resilience.

This story is part of Front & Female’s series She Speaks, through which we aim to drive open, inclusive and unfiltered conversations tackling the sensitive topics that impact women. Do you have a burning question that you’d like our experts to answer? Email us on [email protected]

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