Leadership coach Nina Devouge shares the importance of nurturing professional relationships and how to be intentional and authentic in your networking to develop this leadership superpower
Jane, a senior manager on the verge of a promotion, resisted networking entirely. “It feels political,” she told me. “I don’t want to come off as insincere.”
Does this sound familiar? I was once like Jane, and so are many women I coach. Many of us feel this way, and have excluded ourselves from the rooms that matter as a result.
We all know that success depends on the connections you build and the opportunities you create through relationships. Networking isn’t optional—it’s essential.
According to McKinsey, 50 per cent of a company’s intellectual capital comes from relationships, and 75 per cent of individual success relies on your network.
The good news? Building a powerful, authentic network is entirely within your reach.
See also: How can I successfully navigate a career change and step up into a leadership role?
Your networking style: what’s your strength?
Before you start, it’s important to understand your natural networking tendencies. Identifying your style will help you play to your strengths while addressing areas for growth.
Expansionists: You’re the social butterfly of networking. You thrive on meeting new people and creating vast networks. These traits are ideal for spreading ideas and gaining exposure to diverse perspectives.
Brokers: You bridge the gap between different groups. Your network is diverse, and you’re the go-to person for connecting people and facilitating collaboration. This makes you a catalyst for innovation.
Conveners: You value deep, resilient connections. Your network is close-knit and built on trust, creating a strong sense of belonging.
Which style resonates with you? Recognising your tendencies will help you tailor your networking strategy.
5 steps to building an intentional network
1. Map your current network
Draw a circle with your name in the centre, and add the people you know based on the strength of your relationships. Ask yourself:
- Are your connections diverse across industries, roles and perspectives?
- Who supports your growth?
- What gaps exist, and who can help fill them?
2. Focus on resources, not just relationships
Think beyond individual connections and identify who can offer:
- Mentorship: Guidance to navigate challenges.
- Sponsorship: Advocacy to help you rise.
- Collaboration: Insights to drive innovation.
3. Connect authentically
- Genuine relationships come from mutual respect and trust.
- Approach networking with curiosity and openness, and focus on how you can add value.
- Listening deeply and offering help builds trust and fosters meaningful connections.
4. Build, maintain and transition relationships
- Networking is a continuous process, not a one-off task.
- Prioritise maintaining relationships by regularly checking in, offering support and staying engaged.
- Expand your reach by volunteering for cross-functional projects or joining industry groups.
5. Embrace your networking style
Your natural tendencies can be a strength when managed well.
- For Expansionists, it’s important to focus on depth.
- For Brokers, try to maintain balance.
- For Conveners, embrace diversity.