Gen Beta will likely be the first generation to grow up in a reality where AI and automation are effortlessly woven into everyday routines. Unlike earlier generations who adapted to rapid technological shifts, their formative experiences in their early years will be deeply influenced by personalised AI algorithms integrated into their social interactions, education and healthcare in unprecedented ways.

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While technology will play an essential role in their lives, millennial and Gen Z caregivers—fully aware of its potential risks—will seek to manage their children’s screen time during their childhood. 

The firm found that around 30 per cent of Gen Z parents are more likely to strongly agree that limiting their child’s screen time is a top priority. These caregivers may engage in more outdoor activities and cultivate face-to-face communication to strike a balance.

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Gen Beta is inheriting a world facing pressing challenges, such as climate change and rapid urbanisation. Encouraged by sustainability-minded and progressive parents and educators, they will be motivated to think creatively about addressing these societal issues. With a greater understanding of their communities and the world, they will feel inspired to take action and create meaningful change through collaboration and teamwork.

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For Gen Beta, digital interactions will be second nature, keeping them at all times closely connected to their communities. Guided by their parents, they will curate and protect their unique online identities, allowing them to express and celebrate their individuality both online and offline. This generation may also redefine the interplay between in-person connections and the online world.

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