Jasmine Chong is the founder of Lab Studios, a fitness brand in Singapore that offers yoga, barre and Pilates classes across multiple locations (Photo: Jasmine Chong)
Cover Jasmine Chong is the founder of Lab Studios, a fitness brand in Singapore that offers yoga, barre and Pilates classes across multiple locations (Photo: Lab Studios)
Jasmine Chong is the founder of Lab Studios, a fitness brand in Singapore that offers yoga, barre and Pilates classes across multiple locations (Photo: Jasmine Chong)

Founder of Lab Studios and LabX Jasmine Chong demonstrates how bold decisions, self-awareness and a commitment to following your passion isn’t just fulfilling—it can change lives

“It was an impulsive decision,” Jasmine Chong admits, reflecting on the moment she left her corporate job in private banking to pursue fitness full-time.

What would make a private banking professional walk away from a lucrative career to start her own yoga studio? For Chong, the founder of Singapore-based Lab Studios, a fitness brand with yoga, barre and Pilates group classes, it was the realisation that success without fulfilment isn’t really success at all.

A graduate of Singapore Management University, Chong built an impressive career in private banking, working for firms like Credit Suisse, JP Morgan and Merrill Lynch. Yet, something always felt amiss; she was deeply unfulfilled and recognised the need to make a change for the sake of her health and wellbeing. Her introduction to yoga in 2009 began as a way to ease sore muscles from her gym workouts, but it soon sparked a passion that would transform her life—and many others.

Read more: How I’m Making It: How Jasmine Chong used her passion for yoga to launch Lab Studios

“I wish I could tell you I had this whole thing planned out. I did one thing: I calculated how much money I needed for the next six months. If I had no income during that period, how much would I need to survive? I had to think about my liabilities and any payments I had to make.

“I told myself, ‘Even if you have no money coming in, you need to have savings.’ After my calculations, I realised six months was my limit. So the plan was if at the end of six months I make no money, I’d go back to work. I set that time frame and signed the lease. From then on, I reminded myself, ‘You cannot fail.’ Basically all my eggs were in that one basket,” Chong explains.

Her journey to launching multiple studios around Singapore is marked by bold, instinctive decisions—from leaving banking to teaching up to 25 yoga classes a week, to founding Lab Studios and now launching LabX, the company’s slow resistant training brand.

Each move, though seemingly impulsive, was rooted in a deep understanding of her strengths and passions. Here, we outline the key mindsets that paved the way for her success.

I wish I could tell you I had this whole thing planned out. I did one thing. I calculated how much money I needed for the next six months. If I had no income for the next six months, how much money would I need to survive?

- Jasmine Chong -

Embrace self-awareness and feedback

Before her pivot, Chong took the time to reflect on her strengths, challenges and passions, even confronting mistakes she had made in her banking job.

“It was during my banking days that I uncovered my strength in making something super complicated, simple and digestible. And on the weekends, I was teaching yoga and I realised I loved connecting with people. But at the time I didn’t know what good I could do with those skills.”

From the get go, she realised that every class she taught was consistently full. Curious about why her students kept returning, she asked them for feedback. Students told her that it was the way she explained things—how she could make even the most complicated poses understandable and accessible.

“So when I started the studio, I incorporated Lab into the name because I didn’t see yoga as this mysterious, mystical practice. I saw yoga as a physical movement that could be broken down very scientifically. The physicality of it affects the chemistry in your brain and the biology of your body,” explains Chong.

Read more: Why nice leaders are detrimental to businesses

Trust your instincts

Chong’s ability to trust her instincts has been a driving force behind the evolution and success of her business throughout these ten years. “I have always been able to identify patterns quickly. I’m very big picture, very blue sky thinking. But when it comes to the thing that I am interested in, I zoom in with a hyper focus. It is what has helped me launch the various modalities—barre, Pilates and LabX. ”

A recent ADHD diagnosis played a key role in gaining a deeper understanding of her tendencies towards quick decision-making. Chong has learned to embrace the different ways her brain works as strengths, allowing her to make bold, intuitive choices for Lab Studios.

Read more: The Neuro-Normal: How these women are navigating and normalising neurodiversity in Hong Kong and beyond

Adapt and be open to change

Tatler Asia
(Photo: Lab Studios)
Above Lab Studio’s LabFormer is a custom-designed machine for low-impact resistance training (Photo: Lab Studios)
Tatler Asia
(Photo: Lab Studios)
Above The LabFormer features a variety of resistance springs to accommodate different training levels (Photo: Lab Studios)
(Photo: Lab Studios)
(Photo: Lab Studios)

At the heart of its latest offering, LabX, is the LabFormer, a custom-built resistance training platform that combines low-impact movement with high-intensity muscle engagement. This science-backed machine helps users build strength, endurance and control without placing stress on joints.

Chong shares that throughout her time as a founder she was not afraid to add new classes to expand Lab Studio’s offerings. With the launch of LabX, she’s going through the “startup” phase again despite the business already being established.

Prioritise self-care

You might have heard the old adage, “Do something you love and you’ll never work a day in your life.” Chong is the epitome of it. 

Her business, which revolves around fitness and wellness, aligns so closely with her own values and sources of happiness. “I need to have movement every single day,” she declares. When asked how she copes with stress outside of work, she laughs. “I don’t step into the yoga room anymore, or rather, I don’t step into my own yoga room, but I do work out to destress. Right now, I’m obsessed with the slow resistance training at LabX.”

She has also identified activities like nature walks, journalling and floral arrangement as essential for her wellbeing. 


Every Thursday, Science of Success takes a deep dive into the principles and practices that drive accomplishment across industries. Through compelling interviews, expert insights and actionable advice, the series offers a window into the journeys of high achievers. Whether you’re seeking inspiration or practical strategies to advance your own goals, Science of Success is your guide to unlocking potential and reaching new heights.

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