Tatler sits down with the co-founder of New York-based Yafa Signed Jewels, a curator of museum-quality signed vintage jewellery, to discuss its journey from humble beginnings to a coveted collection
Maurice Moradof and his mother Yafa transformed their modest jewellery brokerage into one of the world’s leading purveyors of museum-quality vintage jewellery. Starting in 1984 as a small operation in New York, they built their reputation by specialising in exceptional pieces from prestigious houses like Van Cleef & Arpels, Cartier, and Bulgari.
Tatler spoke to Moradof about his journey, his understanding on vintage jewellery and his advise on investing in high jewellery.
In case you missed it: Valentine’s Day jewellery: When diamonds and gems attest to history’s greatest love stories

How did your journey into the world of vintage jewellery begin? And what inspired you to start Yafa Signed Jewels?
[In 1984,] at the age of 16, along with my mother Yafa, we started to procure jewellery from close friends and their acquaintances to broker deals to make ends meet. Each sale gave us key insights into the preferences of each store owner; vintage jewellery from different eras proved to be the most sought-after from our limited consigned inventory. Eventually, we were able to purchase our own pieces through auctions, estate sales and other dealers. Our collection started to slowly grow and eventually, we opened a small booth in New York’s jewellery district, which soon turned into a showroom and then a retail store.
What experiences or influences have shaped your understanding of the value of vintage jewellery?
As I grew the business, I increasingly realised that vintage jewellery is wearable art and an alternative asset. I started studying the pieces from the big jewellery houses ... Even though these higher-priced pieces required a larger investment, they consistently appreciated year after year. When it comes to Van Cleef & Arpels jewellery, the appreciation over time is quite remarkable. To illustrate, a specific exclusive piece that was priced at US$100,000 during the 1970s would now be incredibly difficult to acquire for less than US$200,000.