The fundraising process has only helped propel this impact-driven mission forward. “Every investment isn’t just about monetary returns; it’s a step towards creating a more equitable ecosystem for gig workers,” Adam says.

She prioritises transparency and long-term vision in her fundraising strategy. “Investors don’t just want to see numbers—they need to believe in your ‘why’. We achieve this through storytelling and bi-annual investor sharing sessions, where we discuss strategies and share tangible outcomes.”

This approach has borne fruit: Mereka’s largest investor in this current round has increased their stake, showcasing trust in the organisation’s trajectory.

Another cornerstone of Adam’s approach is fostering open dialogue. During equity crowdfunding campaigns, Mereka hosts virtual investor-sharing sessions, offering potential backers direct access to the founders’ plans and strategies. “These sessions aren’t just pitches—they’re conversations. They allow us to challenge assumptions and align with investors who share our values,” she shares. 

Lessons for founders: Balancing impact, growth and profitability

Adam’s fundraising philosophy offers valuable lessons for fellow entrepreneurs. “One common pitfall is taking too much capital too early, which can dilute decision-making in later stages,” she warns. Instead, Adam advocates for scaling responsibly and ensuring that each funding round aligns with the organisation’s mission. “Only take what you need to grow your product or service offering to be ready for the next funding stage.” 

Her advice to founders also emphasises the importance of understanding market dynamics, particularly when operating in diverse regions like Malaysia and Indonesia. “Investors in Malaysia often prioritise structured financials and measurable impact, while those in Indonesia value scalability and market penetration. Tailor your approach to fit these nuances while staying true to your mission,” she suggests.

Adam’s dual focus on profitability and impact is central to the way she and her team operate Mereka. “Profitability allows us to scale our impact. The two go hand in hand,” she explains. “As founders, we need to be both visionaries and stewards. It’s about making decisions collectively that prioritise impact while ensuring financial sustainability.”

“For me, it’s important to continuously evaluate our business model to ensure that we are intentional in contributing to both our mission and our bottom line. I also believe in fostering a culture where the team understands that impact and profitability are not mutually exclusive.”

Investment to transform lives

For Adam, the true measure of success lies in the impact created by Mereka’s initiatives. Whether through empowering female entrepreneurs or redefining gig work models, her work is creating lasting change across Southeast Asia. “Our approach is about more than just numbers—it’s about building trust and aligning with stakeholders who share our vision for a better future,” she says.

As a founder, it is tempting to get wrapped up solely in chasing numbers and business growth. But Adam is convinced that sustainable growth and positive change go hand in hand. “My advice to other entrepreneurs? Have a clear narrative and purpose when pitching,” she says.

“Especially for female founders and entrepreneurs, don’t be afraid to show your passion and be confident in what you’re building. Surround yourself with a strong support network and seek mentors who can guide you. Most importantly, be patient and resilient—it’s a journey, not a sprint.”     

Front & Female Changemakers celebrates the extraordinary journeys of inspiring women who have emerged as powerful changemakers in a range of fields, offering a glimpse into their lives and showcasing their courage, vision and relentless pursuit of change and progress. From social entrepreneurs and business leaders to educators, artists, activists and scientists, Front & Female changemakers exemplify the ability to challenge the status quo and demonstrate the power of women to effect change.

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