Self-development coach and inspirational speaker Roxie Nafousi is the author of bestselling book 'Manifest: 7 Steps to Living Your Best Life'
Cover Self-development coach and inspirational speaker Roxie Nafousi is the author of bestselling book 'Manifest: 7 Steps to Living Your Best Life'
Self-development coach and inspirational speaker Roxie Nafousi is the author of bestselling book 'Manifest: 7 Steps to Living Your Best Life'

Ahead of her appearance at the Dragonfly H.E.A.L Summit in Bangkok later this month, Sunday Times bestselling author Roxie Nafousi discusses ‘the real gold dust’ to manifesting, how it helps you create your best life—and what to do when your dreams don’t manifest

You might know Roxie Nafousi as “the queen of manifesting”. The renowned self-development coach and inspirational speaker has written five books; her first, Manifest: 7 Steps to Living Your Best Life, is a Sunday Times bestseller, as is the second, Manifest: Dive Deeper.

Manifestation—defined as making something happen simply by imagination—has emerged as a hot topic on social media in recent times. The UK-raised Nafousi, who was born in Saudi Arabia to parents of Iraqi descent, discovered manifestation in 2018. “I was at rock bottom. I’d been in a battle with addiction for ten years, and had really never known what it was like to be happy. I was suffering depression from as young as 11, 12 [years old].”

A friend advised her to listen to a podcast on manifesting. “When I did, I realised that manifestation was all about self-worth—and I had no self worth. So I was perhaps manifesting, but in the wrong direction.” 

In November 2019, Nafousi began hosting workshops and speaking to her followers on social media on self-love. In January 2020, at the encouragement of her Instagram followers, she started speaking about manifestation. In 2022, Manifest: 7 Steps to Living Your Best Life was published. The seven steps in the book are: be clear in your vision; remove fear and doubt; align your behaviour; overcome tests from the universe; embrace gratitude without caveats; turn envy into inspiration; and trust in the universe.

Ahead of her appearance at the Dragonfly H.E.A.L Summit in Bangkok, Nafousi tells Tatler about her journey discovering manifestation, how she transformed her life with the practice—and how you, too, could do the same.

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Tatler Asia
Above Roxie Nafousi pictured with 'Manifest: 7 Steps to Living Your Best Life'

What is manifesting?

Manifesting is using the power of your mind to change and create the reality you experience. To manifest literally means to “make it happen”. For me, manifesting is a self-development practice. It’s a mindset, a way of living—and an incredibly powerful practice that absolutely anybody and everyone can do to improve and change their lives.

What I understood was that you could reprogramme your subconscious beliefs that you hold about yourself. I started simple practices that could help me do that, like falling asleep to affirmation meditations, using repeating positive affirmations, journaling—making little language and mindset shifts.

[Previously] I felt like I was always unlucky in life—like bad things always came to me. When I started changing my mindset, what I found was that very, very quickly, my life was beginning to change. Good things started happening and things seemed to feel a bit lighter. That really encouraged me to continue that journey.

Tatler Asia
Above Roxie Nafousi sees manifestation as a “life practice”

What are the benefits of manifesting?

The greatest gift of manifesting is that it helps you become the person you've always wanted to be. It helps you step into a more confident and empowered version of yourself, and in doing so, you’re then more able to go after big dreams and goals and persist through the challenges that might deter you from getting there … because the more self-belief you have, the more resilient you are to challenges.

What are some common misconceptions people have of manifesting?

A lot of people think that manifesting is a ritual that you do for 20 minutes a day. That’s not how I see manifestation. I see it as a life practice.

Manifestation gives you a sense of empowerment and hope, and those two things combined really propel you to make different decisions … and be the change that you are looking for.

Have you experienced self-doubt or imposter syndrome in your work?

Of course. I used to really get nervous … even when I was writing my [first] book. I kept thinking: I’m not a real writer—I’d never written a book before. I didn’t read other books in that period of time, because I knew that if I read any, I would compare myself, and then it would really fuel this self-doubt that would stop me.

I think everybody starts somewhere. I’ve definitely grown in confidence over the last couple of years. It’s always natural to suffer from self-doubt; [with manifestation practices] you’re much better equipped to deal with that and not spiral with it.

Can manifestation be a useful tool to combat what you’ve just described?

Definitely. Step two of my manifestation process is remove fear and doubt. Step three, aligning your behaviour, is part of that. It’s about stepping into the character of your higher self. The first few times I went on stage, I was so nervous and my legs would be like jelly. And I used to visualise the future me, full of confidence, walking on stage in front of thousands of people. My voice wouldn’t shake, my legs wouldn’t feel like jelly and I would be able to deliver a really moving, inspirational speech. 

Let’s say you’re going on a date or into an important meeting—and you’re nervous. Think about your future self; your most empowered self. How would they walk into that situation? What would their body language be like? What would they say? Visualising it before it happens is a very powerful tool to help your subconscious mind prepare itself.

What inspired you to begin your work as a speaker in live workshops and shows? 

I was listening to … different philosophers and speakers, and realised that all of them talked about manifesting, even if they weren’t using the term. I felt very inspired by speakers like Brené Brown [the American academic and podcaster who speaks about shame, vulnerability and leadership] and [famed American self-help guru] Tony Robbins. I loved the idea that you could listen to one speech, read one book or listen to one podcast—and that one line that someone said can just be the thing that changes your life forever. I really wanted to be able to go on stage and perhaps give someone that opportunity to change their lives.

Manifesting seems to be more popular with women. What are your thoughts on this? 

Perhaps that women are just more open minded to the concept of it. But actually, when you break down manifesting, it doesn’t matter what gender you are.

I’m all about female empowerment [and] allowing women to feel that they can take up space; that they can do anything; that they can be seen, heard and valued; and that they are worthy of respect and love. I think manifesting is an incredibly beneficial practice for them.

What is your advice for people whose manifestations haven’t come to fruition?

If something isn’t manifesting in somebody’s life, it usually comes back to fear and doubt, [which] holds them back. I would ask someone: what do you believe you’re worthy of—and what more healing can be done? 

I think [a romantic partner] is one of the hardest things for people to manifest, because [many have] deeply rooted wounds around feeling worthy of unconditional love. 

Another thing that really stops people from manifesting is that they get so obsessed with their goals—and that obsession turns into desperation. I always say the real gold dust of the manifesting process is knowing what you want but not being emotionally attached to the outcome. People think: I’ll be happy when I get this job; I’ll feel validated when I meet this person; but actually, happiness is built along the journey, and that way, you can feel excited for your goals but not desperate for them.

How can people apply manifestation to their leadership skills—in business as well as with their family and the community?

In many ways, the seven-step manifesting process can just as easily be a business plan, because you apply it in the same way—having clarity in your goals; building confidence in your team; making sure that people are willing to take risks when needed and step outside their comfort zone.

With step four, embracing gratitude, it is about having a positive mindset, looking at what you have and what you can offer, and then turning envy into inspiration. I think it is a brilliant step for businesses—you’re not looking at competitors and allowing it to hold you back, but [rather] allowing it to inspire you as to what’s possible, and then having trust and faith. The way that I conduct my own business is certainly through these seven steps.

What can the audience expect from you at the upcoming Dragonfly H.E.A.L Summit in Bangkok?

I’m giving a 30-minute talk. There will be an overview of my seven steps and a Q&A, which I always love. I love being able to hear people’s real-life stories—what they’re going through, how it’s worked for them and what they’re struggling with. And what’s incredible is when people in the audience are vulnerable, the connection between the whole room is so moving.

Roxie Nafousi will be speaking at the Dragonfly H.E.A.L Summit on October 22-23, 2024. As the exclusive international media partner, we have secured a 10% discount for Tatler readers. Register here and use the code TATLER10.

Front & Female Changemakers celebrates the extraordinary journeys of inspiring women who have emerged as powerful changemakers in a range of fields, offering a glimpse into their lives and showcasing their courage, vision and relentless pursuit of change and progress. From social entrepreneurs and business leaders to educators, artists, activists and scientists, Front & Female changemakers exemplify the ability to challenge the status quo and demonstrate the power of women to effect change.

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