In Our 10 Minutes with…Saoud Maherzi, the founder of Exclusive Venue, explains why his event agency is the go-to solution for premium experiences in Hong Kong and Macau
In the world of hospitality, Saoud Maherzi is a force to reckon with. Hailing from Paris, the French entrepreneur was formerly the managing partner of the renowned Parisian restaurant Darling’s and the founder of French events agency Caprice Groupe.
He moved to Hong Kong in 2016 and launched Exclusive Venue, an elite agency that handpicks boutique event spaces, connecting premium venues with luxury brands worldwide. As its name suggests, the agency prides itself on sourcing the most exclusive of venues, from private residences and commercial spaces to yachts and remote islands. Whether it’s a secret spot for filming and photoshoots, cocktail receptions or pop-up stores, the agency aims to provide a one-stop solution from venue sourcing to landlord liaisons, making every event an affair to remember.
Maherzi sits down with Tatler to chat about his passion, entrepreneurship and his vision for Hong Kong’s event scene.
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What was the inspiration for founding Exclusive Venue in Hong Kong?
Everything started in Paris. I was visiting a friend’s loft, a stunning and unusual 5,000 sq ft space that completely blew me away. The apartment was so unique and impressive that I immediately thought it could be a goldmine to host brand and corporate events, or photoshoots. I suggested to my friend to market his loft and to call it the Loft Caprice, “caprice” meaning whim or fancy in French.
Within just two days, I put together a presentation and reached out to some corporate contacts. The response was incredible! Soon, we had bookings from banks, fashion brands and even TV shows. The Loft Caprice quickly became the hot venue in town for exclusive events. Back then, in 2010, the concept of offering private spaces for brand events was completely new in Paris—which explains our immediate success.
We soon expanded our offer to other unique and distinctive venues, such as penthouses, boutique hotels, villas and even warehouses. For our clients, it wasn’t just about being different but also about creating a more personal and memorable experience for their partners and customers. They were looking for something beyond the ordinary to capture attention and to stand out. And we were able to offer them unique locations and experiences they couldn’t find anywhere else.
When I moved to Hong Kong in 2016, I saw an opportunity to bring this successful concept to a new market. I quickly fell in love with the city, and that’s how Exclusive Venue was born.