Unveiling THE CREAM of 2025: Explore the creative science of skincare with SK-II's LXP Craftsmanship series, which blends innovation and elegance.
Like many working in the media, my relationship with skincare is driven by two essential needs: proven efficacy and a moment of tranquillity in my packed schedule. Among the countless luxury launches crossing my desk, SK-II's new LXP Craftsmanship series, which arrived in early November, stands apart in artistic ambition and scientific innovation, commanding attention with its striking aesthetic.
At the heart of this ground breaking series is PITERA™, SK-II's iconic and patented skin-nourishing yeast extract. Renowned for its rejuvenating properties, PITERA™ takes centre stage in its most concentrated form in the LXP series. This exclusive ingredient, the cornerstone of SK-II products for over 40 years, works to interconnect and rejuvenate the skin at a cellular level, making it a true luxury in skincare.
The indications of the LXP series' effectiveness begin with its name. "LXP" stands for "Luxury x PITERA™"—a perfect representation of how SK-II combines scientific innovation with artistic sophistication.
SK-II Unveiling the Skincare Game-Changer
The design philosophy behind the LXP series' packaging draws inspiration from kintsugi, the ancient art of repairing broken pottery with gold-dusted lacquer. Each piece in the collection is a visual masterpiece: pristine white pottery adorned with intricate golden patterns that echo the precious connections of restored ceramic art.
The LXP Cream blends richness with a surprisingly weightless feel, melting seamlessly into the skin leaving a luminous, moisturized finish. Beyond its stunning design, the brand is also reframing the narrative of ageing—transforming it from a process of decline into a celebration of time's beauty and passage.
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