Tag Heuer returns as Formula 1’s Official Timekeeper, blending legacy and innovation for a thrilling 2025 season
As Formula 1 gears up to celebrate its 75th anniversary, a familiar name makes a grand return to the racing circuit. TAG Heuer, long associated with precision and innovation, resumes its role as the Official Timekeeper for Formula 1. This revival of a historic partnership blends the watchmaker’s illustrious legacy with the cutting-edge energy of modern motorsport.
TAG Heuer’s involvement with Formula 1 dates back to the 1960s, when it became the first luxury brand to feature its logo on a racing car. This pioneering step laid the foundation for a series of historic milestones, including team sponsorships and the development of timing systems that revolutionised the sport.
Now read: A deep dive into the Tag Heuer Monaco Split-Seconds Chronograph
Steve McQueen wears a Heuer Monaco reference 1133B (photo courtesy of Tag Heuer)
1 / 1
Over the decades, Tag Heuer has supported 11 World Constructors’ Championships and 15 World Drivers’ Championships, underscoring its unwavering commitment to excellence.
In 2025 TAG Heuer will amplify its presence both on and off the track. Fans will engage with the brand through trackside branding, immersive Fan Zone activations, and premium Paddock Club offerings, complemented by exclusive merchandise. These initiatives aim to enhance the Formula 1 experience for the sport's 750 million global fans.
Don't miss: George Russell talks watches, Formula 1, and the Singapore Grand Prix 2024
