Tatler analyses how Taylor Swift’s strategic jewellery choices at the Grammy Awards 2025 are reshaping red-carpet aesthetics and reviving our love for rubies
Taylor Swift gave the red carpet some competition with her audacious ruby-laden appearance at the 2025 Grammy Awards, proving that the age-old fashion rule of contrasting jewellery with attire deserves a contemporary rewrite. Following Zendaya’s headline-making cushion-cut diamond ring in its unconventional east-west setting at the Golden Globes, Swift’s jewellery choices cement 2025 as the year of breaking traditional jewellery rules.
Gone are the days of colour-blocking jewellery with outfits—a trend that dominated red carpets for nearly a decade. Swift’s commitment to monochromatic styling, pairing deep red rubies with her crimson Vivienne Westwood creation, ushers in a new era of tonal dressing that extends from clothing to precious gems. This departure from the standard practice of contrasting jewellery makes a compelling case for matching one’s jewels to their attire, creating a more cohesive and sophisticated visual narrative.
See also: Grammy Awards 2025: The most spectacular jewellery moments at music’s biggest night
Swift wore a delicate thigh chain bearing a ‘T’ charm by Lorraine Schwartz also featuring rubies (Photo: Getty Images)
1 / 1
In a bold departure from the emerald-dominated red carpets of 2023-24—championed by stars like Megan Fox and Indian billionaire Nita Ambani (at her son’s much talked about wedding last year)—Swift’s meticulously curated suite of ruby jewellery, totalling over 60 carats, created a beautiful monochromatic narrative that Tatler predicts will reshape jewellery trends. The parallel between the two major jewellery moments of 2025 is particularly striking—while Zendaya challenged convention through a unique gemstone-setting technique, Swift does so through revolutionary styling and placement.
The centrepiece of her jewellery ensemble, a delicate thigh chain bearing a ‘T’ charm by Lorraine Schwartz, emerged as a masterclass in subtle storytelling. While the charm’s dual meaning—potentially nodding to both Taylor and beau Travis—has set social media ablaze, it’s the technical execution that deserves critical acclaim. The chain’s placement, peeking strategically from beneath her Vivienne Westwood creation, shows how modern jewellery can serve both a personal narrative and aesthetic innovation.
In case you missed it: Cartier takes over Shanghai with exhibitions showcasing Chinese artistry, high jewellery and cultural fusion
