There are people who light up a room, and then there’s Tim Yap, who seems to light up the whole city while he’s at it. (Photo: Tim Yap)
Cover There are people who light up a room, and then there’s Tim Yap, who seems to light up the whole city while he’s at it (Photo: Tim Yap)
There are people who light up a room, and then there’s Tim Yap, who seems to light up the whole city while he’s at it. (Photo: Tim Yap)

If there were ever a personification of “larger than life”, Tim Yap would be it

Known as the Philippines’ foremost “eventologist”, Tim Yap is a walking confetti canon of creativity and unrelenting energy, lighting up any room he walks in.

Many could call him a host, a journalist, an entrepreneur or a cultural alchemist, but none of these labels capture the magic that is Yap. Instead, he coined his own title: “eventologist”, a perfect moniker for someone who converts gatherings into seismic shifts in society.

Before he was the life of every event and the force behind Yaparazzi Events + PR, the Gen.T Leader of Tomorrow began with dreams as grand as his personality. 

Read more: Tim Yap takes us on a tour of his whimsical ‘moon house’

In the latest episode of Gen.T’s Crazy Smart Asia podcast, Yap shares how he began as a journalist chronicling Manila’s movers and shakers to becoming the city’s ultimate connector, with his knack for hosting parties like no other. 

Click the player below to listen to the conversation with Yap.

Curtain call

At a young age, Yap found his first love under the bright lights of the theatre. “I wanted to be in the theatre,” he says, recalling feeling a sense of belonging in the art of self-expression on a stage. 

Back then, he was a student at a private Catholic school that prohibited extracurricular show business engagements. On top of that, he was growing up in a strict household. However, Yap’s passion was palpable and he was undeterred.

He found ways to nurture his passion, sneaking out of school and commuting to auditions and workshops, immersing himself in the art of performance. “My parents only found out when they saw me in the newspaper,” he quips. 

His parents’ initial concerns—rooted in the stereotype that the arts weren’t profitable—eventually gave way to pride as they saw his commitment bear fruit. They saw an unwavering dedication in young Yap, who would scavenge for dead flower props in trash bins just to deliver a spectacular show, or accept roles like a dancing salt shaker in a stage play of Beauty and the Beast.

Yap’s first on-stage role, which his parents witnessed, was as a young Jewish boy. He went on to perform as part of the ensemble and as a host in West Side Story, and many other productions followed. But there was a moment of heartbreak: a role he desperately wanted, as a boy singing about his absent father, went to someone else. At 19, Yap decided it was time to move on from theatre and explore other dreams.

This turning point didn’t dim his love for the craft. Yap credits his strict upbringing for instilling a sense of discipline and determination that shaped his approach to life and work. “Structure provided direction,” he says.

While he closed the curtains on theatre early, the lessons he learned there continue to inspire him to chase dreams with passion and tenacity. “It was formative for me,” he reflects. “I realised I’m the kind of person who will go the extra mile to get the job done.”

Read more: These cultural leaders and nightlife pioneers are behind some of the biggest celebrations in Asia

Shifting the spotlight

Realising he wouldn’t become the “best actor,” his love for the stage developed into a passion for hosting, thanks to mentorship from the late film, theatre and concert director Freddie Santos. Yap recalled going to the director’s house every day to train to become a presenter.

“If I'm not gonna be a great actor, I might as well go somewhere where I can be the best at. I went into hosting,” he says. Yap went on to host memorable events like Miss World and Miss Universe pageants, national film festivals and many television shows.

Eventually, he ventured into event production in the early 2000s. He broke into the scene when he launched his TV show Events Incorporated in 2009, which showcased various events and highlighted his expertise in the field.

On top of event production, TV and big screen appearances in several movies, he has hosted extravagant after-parties for major artists such as Katy Perry, Adam Levine, Mariah Carey and The Black Eyed Peas. He was also a part of Rihanna’s 777 Tour, where he travelled with the superstar on her private plane for seven concerts in seven cities over seven days.

Read more: Meet Asia’s new cultural icons who are inspiring more people to dream big

It’s no surprise that Yap wanted to make his title unique, changing “event coordinator” to a term he coined, “eventologist”. He explains: “It’s somebody who is in charge of making things happen. It’s making events a science, an execution and everything about bringing people together.”

This transformation of roles and titles mirrors Tim’s own career evolution, which would ultimately culminate in the creation of Yaparazzi Events + PR around 2017, derived from his first column about Manila’s social scene in his early days as a lifestyle journalist.

Yaparazzi Events + PR is a result of Yap tapping into his inner child—the same sense of wonder that shaped his childhood. He believes that as people grow older, it’s crucial to keep that inner child alive. And he does so with his much-anticipated annual Halloween party dubbed Shake, Ratlle & Ball. The event has become a hallmark of Manila’s social calendar, where society’s elite and influential personalities embrace the challenge of dressing to a meticulously curated theme that changes every year.

Sharing the same philosophy and quirks as well as organising all the details for Yaparazzi’s roster of clients with Yap is his long-time husband, Javi Martinez, who is a Gen.T Leader of Tomorrow.

“It’s about remembering who you were and embracing that in everything you do,” he says. This philosophy continues to drive the creativity behind Yaparazzi’s events, which are as much about nostalgia as they are about bringing people together.

Read more: Jet-setter Tim Yap revisits his favourite US spots, New York and Los Angeles

Yaparazzi’s most notable event yet was the 2017 wedding of celebrity couple Vicki Belo and Hayden Kho, which took place at the historic Opera Garnier in Paris. Aside from its grandeur, it was also the first time an Asian agency closed the venue for a private event. The meticulous planning involved over 290 people and highlighted Yap and Martinez’s capability to create magical experiences on an international scale.

Yap’s superpower

For most people, remembering a name after meeting someone for the first time is a struggle. How often do we find ourselves frantically replaying a conversation in our heads, hoping to catch that name we missed or forgot? Not this eventologist.

After having orchestrated unforgettable soirées, launched iconic nightclubs and chronicled the city’s social catalysts as a lifestyle journalist, Yap’s uncanny knack for remembering names and faces became his secret weapon.

Growing up, he would memorise the names of his siblings’ friends from yearbooks, a skill that later helped him thrive in journalism and networking. 

Read more: Tim Yap believes that creativity and refinement are the keys to thrive in the lifestyle and entertainment industry

“People love hearing the sound of their name,” he says. “My trick is to really listen. Take your time, really relax, look into the eye of the person when you talk to them, and listen.”

As a people person, Yap explains that remembering a name is less about memorisation and more about forming a genuine connection. It’s about showing interest and respect for the person you’re engaging with, creating a lasting impression that goes beyond the initial meeting.

Tatler Asia
Tim Yap delivering an inspiring speech at the 2024 Gen.T Leaders of Tomorrow event (Photo: Tatler)
Above Tim Yap delivering an inspiring speech at the 2024 Gen.T Leaders of Tomorrow event (Photo: Tatler)
Tim Yap delivering an inspiring speech at the 2024 Gen.T Leaders of Tomorrow event (Photo: Tatler)

Through his career, Yap has become more than a host or a party organiser—he’s a connector of dreams, ideas and people. His events have fostered collaborations, friendships and even cultural movements. His portfolio includes everything from private soirées for influential figures to large-scale productions like his signature Halloween party.

Beyond entertainment, Yap also curates events that support meaningful causes, showcasing his knack for combining social impact with show-stopping creativity.

“There’s always a reason why we meet people,” he muses. “When we’re open to the possibilities, exciting things happen.”

Whether on stage, at an event, or in a conversation, Yap shows that life is the ultimate stage, and he’s playing the role of a lifetime.

Here we ask Yap quickfire questions.

Can you describe what you do in one sentence?

Tim Yap (TY): I'm an eventologist. I am involved in the science of executing the events that bring people, brands and messages together.

What is the coolest thing about what you do?

TY: I take an active part in making dreams become a reality.

What is the biggest misconception about what you do?

TY: That it is easy, that it is just fun and games, and that it's all like roses and icing and bubbles and it's just effortless.

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