Cover The Dome at Desa Potato Head in Bali, a communal space for people to work and play (Photo: Potato Head)

Tatler spoke with some of Asia's best hotels to find out what travel trends will dominate in 2025, and what these properties are doing to stay on top

From sober (and sober-curious) guests to a growing appetite for community and connection, there are a number of interesting trends driving the travel industry in 2025. 

“Travel is now seen as essential, not just a luxury,” says Manish Puri, COO of Desa Potato Head in Bali. In the hotels section of the inaugural Tatler Best of Asia awards held in November, Desa Potato Head took home the prize for Best Innovation—an accolade that recognises the hotel’s approach to sustainability, which not only seeks to preserve the environment but also supports and champions the Balinese community.

See also: These 10 hotels took home Best in Class awards at the Tatler Best of Asia event in Bangkok

It’s safe to say the hotel knows a thing or two about being adaptable to the ever-evolving challenges and factors that drive the hotel industry. “We’re not just here to meet expectations—we’re here to set new ones,” says Puri. “Our mission is to go beyond exceptional service, creating memorable experiences that inspire our guests and show them what regenerative hospitality can be. We hope to sow a sense of purpose that stays with them, encouraging them to make positive changes long after their stay.”

Noriko Tanaka, general manager at Janu Tokyo, which was named Best New Hotel, agrees. “Observation, action and flexibility are key. We focus on understanding our guests’ needs by asking, ‘Are they happy? Are they comfortable?’,” she says. “These questions guide our daily operations and are instilled in our team. By maintaining this mindset, we ensure that we adapt and stay aligned with our guests’ evolving expectations.”

Tatler spoke to a number of other representatives from our Best in Class award-winning hotels about the trends that are shaping travel, and how they are evolving to align with guests’ ever-changing desires and values.

Tatler Asia
Above Amanpuri in Phuket (Photo: Aman Resorts)

Cultural Connection: Authentic experiences that create a sense of community

“Today’s travellers seek meaningful experiences that go beyond luxury, desiring a sense of connection—to themselves, to nature and to the local culture,” says Gearoid Lyons, general manager of Amanpuri in Phuket, which took home the award for Best Resort.

“For 2025, we anticipate a surge in demand for authentic, meaningful travel experiences that foster personal well-being, sustainability and connection to local culture.” At Amanpuri, one such experience is a cycling tour that explores lesser-known parts of Phuket, leading guests through winding trails, picturesque villages and along scenic coastal paths for a perfect blend of nature and culture.

Kristina Snaith-Lense, general manager at The Upper House, which won the award for Best Service, says: “Our guests are discerning travellers who prioritise personalised experiences. They are typically well-travelled individuals who seek meaningful connections and experiences that resonate on a personal level. This has been a mainstay at The Upper House through personalised itineraries created by our Guest Experience team, who recommend authentic cultural and dining destinations, and curated experiences that go beyond what is typical. “We want them to fall in love with a side of Hong Kong that interests them.”

Tatler Asia
Above Design details in the lobby of Janu Tokyo (Photo: Janu Tokyo)
Tatler Asia
Above The Sky Lounge at The Upper House is a space that hosts private events, including wellness workshops and fireside chats (Photo: The Upper House)

Nick Downing, general manager at The Siam in Bangkok, shares a similar sentiment. “Guests are seeking ways of accessing a hidden side of Bangkok and not simply following what others have done,” he says.

Its Opium Spa, for example, offers guests the unique experience of receiving a sak yan tattoo, a sacred, 2,000-year-old ritual that is said to impart luck and protection to the wearer. The hotel also offers a guide to restaurants and bars in the surrounding neighbourhood, encouraging its guests to explore the city from a local’s perspective.

“We believe that our guests have always craved creative and authentic experiences beyond simply checking in and out of a hotel. As such, we focus on delivering such experiences within the hotel but also giving access to such experiences around Bangkok.”

Beyond connecting with the local culture, Puri says more guests are looking to foster personal connections as well. “It is interesting to see how many now prefer communal areas, where travellers can connect, share experiences and create a sense of community,” he says. “There’s also a shift towards smaller rooms but bigger sharing areas that combine art, design and local culture.” Desa Potato Head is currently in the process of opening a new design centre, which will feature a gallery and communal spaces to nurture both local and international artistic talent. “Our goal is to create a holistic environment where guests feel immersed, inspired and connected.”

Tatler Asia
Above The Siam's Opium Spa offers guests the unique experience of receiving a taditional sak yan tattoo (Photo: The Siam)

Wellness: From longevity-focused treatments to esoteric experiences

There’s no spa at The Upper House, but the hotel has still managed to curate an exceptional in-house wellness programme. For example, its infrared-heated body-sculpting workout, Family Form, launched by restaurateur-turned-wellness guru Lindsay Jang, has been a resounding success.

“Wellness tourism is growing as more people seek to integrate health and wellness into their travel experiences,” says Snaith-Lense. “Guests are much more aware of the importance of developing a proactive, preventive approach to health, [seeking] more innovative experiences such as contrast therapy [ie hot and cold plunge baths] and hyperbaric oxygen chambers.”

The hotel also regularly curates residencies from and exclusive collaborations with the world’s leading wellness experts, from chiropractic care, astrology and tarot readings to its 10x Longevity residency, which is set to become the city’s foremost pro-ageing, longevity and recovery destination, offering a full suite of cutting-edge equipment and therapies like hyperbaric oxygen therapy, an infra-red sauna, cold plunge and red-light therapy. The hotel also hosts regular runs with local social sports club, Shelter Athletics. 

Tatler Asia
Above Family Form, an infrared-heated body-sculpting workout exclusive to The Upper House (Photo: Family Form)
Tatler Asia
Above The Upper House hosts regular runs with social sports club, Shelter Athletics (Photo: The Upper House)

Having wide-ranging wellness options is becoming increasingly important to hotel guests, and Rosewood Hong Kong—winner of Best City Hotel and Hotel of the Year—has offered this from day one at its dedicated wellness destination, Asaya.

Hugo Montanari, the hotel’s general manager, says, “We are dedicated to providing a comprehensive wellness programme. From offering traditional body treatments and fitness activities to specialised meditation and mindfulness training, including practices like positive psychology and expressive arts therapy, we aim to create a nurturing environment for our guests.”

One of the hotel’s standout offerings is its dedicated wellness accommodations, the Asaya Lodges. These standalone villas are accessed by a private lift, which opens to a tree-lined path—made extra-pretty in the evenings with the soft glow of lanterns—and come equipped with private massage rooms and steam showers.

At Janu Tokyo, Tanaka notes a key wellness trend that’s influencing the hotel’s food and beverage options—sobriety. “There’s a shift toward reduced alcohol consumption, with growing demand for non-alcoholic options,” she says. “Non-alcoholic drink pairings, once rare, are now essential to offering a complete dining experience, especially in Tokyo’s competitive food scene.”

Tatler Asia
Above A treatment room at Asaya, Rosewood Hong Kong (Photo: Rosewood Hong Kong)

Sustainability: An appetite for doing right

Amanpuri’s Lyons says, “Travellers will increasingly seek eco-conscious stays that respect and protect the environment, valuing properties that adopt sustainable practices. At Amanpuri, solar panels provide renewable energy and electric vehicles that reduce our carbon footprint.”

Its on-site farm consistently works towards soil regeneration, with the gardening team using reclaimed and recycled bamboo from the resort to build tiered terraces, preventing topsoil from deteriorating and retaining as much water as possible from irrigation.

Meanwhile, Snaith-Lense of The Upper House says, “We are proud to be a Founding Collective Member of Belu Hong Kong [a social enterprise that provides water filters, among other bottled water alternatives], with the installation of a water filtration system in our restaurants. All guestrooms are equipped with a water filtration system, purifying local tap water on-site, making it safe for guests to enjoy while eliminating the distribution of single-use water bottles.”

The hotel also works with Soap Cycling to collect lightlyused bathroom amenities for redistribution to those in need while minimising landfill waste. 

Tatler Asia
Above The on-site farm at Amanpuri, Phuket (Photo: Aman Resorts)

Desa Potato Head recently launched its first Community Waste Project—a facility to expand its upcycling operations to the broader community, offering guests and visitors a close-up look at its sustainability efforts. Items in guest rooms—from coasters to tissue box holders and even chairs— are fashioned from upcycled plastic, a unique, multicoloured material that has become a Desa Potato Head signature. 

From its restaurants, green scraps and leftovers are given to local farmers to feed livestock, and cooking oil is turned into biofuel, then donated to Green School’s BioBus Programme to transport children to and from school. And Ijen, Indonesia’s first zero-waste restaurant, uses ingredients sourced locally, from vegetables to handreeled fish. Puri says, “Regenerative tourism will become more and more popular, with guests actively contributing to the local environment and community.” 

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