Tatler spoke with some of Asia's best hotels to find out what travel trends will dominate in 2025, and what these properties are doing to stay on top
From sober (and sober-curious) guests to a growing appetite for community and connection, there are a number of interesting trends driving the travel industry in 2025.
“Travel is now seen as essential, not just a luxury,” says Manish Puri, COO of Desa Potato Head in Bali. In the hotels section of the inaugural Tatler Best of Asia awards held in November, Desa Potato Head took home the prize for Best Innovation—an accolade that recognises the hotel’s approach to sustainability, which not only seeks to preserve the environment but also supports and champions the Balinese community.
See also: These 10 hotels took home Best in Class awards at the Tatler Best of Asia event in Bangkok
It’s safe to say the hotel knows a thing or two about being adaptable to the ever-evolving challenges and factors that drive the hotel industry. “We’re not just here to meet expectations—we’re here to set new ones,” says Puri. “Our mission is to go beyond exceptional service, creating memorable experiences that inspire our guests and show them what regenerative hospitality can be. We hope to sow a sense of purpose that stays with them, encouraging them to make positive changes long after their stay.”
Noriko Tanaka, general manager at Janu Tokyo, which was named Best New Hotel, agrees. “Observation, action and flexibility are key. We focus on understanding our guests’ needs by asking, ‘Are they happy? Are they comfortable?’,” she says. “These questions guide our daily operations and are instilled in our team. By maintaining this mindset, we ensure that we adapt and stay aligned with our guests’ evolving expectations.”
Tatler spoke to a number of other representatives from our Best in Class award-winning hotels about the trends that are shaping travel, and how they are evolving to align with guests’ ever-changing desires and values.
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Cultural Connection: Authentic experiences that create a sense of community
“Today’s travellers seek meaningful experiences that go beyond luxury, desiring a sense of connection—to themselves, to nature and to the local culture,” says Gearoid Lyons, general manager of Amanpuri in Phuket, which took home the award for Best Resort.
“For 2025, we anticipate a surge in demand for authentic, meaningful travel experiences that foster personal well-being, sustainability and connection to local culture.” At Amanpuri, one such experience is a cycling tour that explores lesser-known parts of Phuket, leading guests through winding trails, picturesque villages and along scenic coastal paths for a perfect blend of nature and culture.
Kristina Snaith-Lense, general manager at The Upper House, which won the award for Best Service, says: “Our guests are discerning travellers who prioritise personalised experiences. They are typically well-travelled individuals who seek meaningful connections and experiences that resonate on a personal level. This has been a mainstay at The Upper House through personalised itineraries created by our Guest Experience team, who recommend authentic cultural and dining destinations, and curated experiences that go beyond what is typical. “We want them to fall in love with a side of Hong Kong that interests them.”