Bianca Ho, a Gen.T Leader of Tomorrow, co-founded Wati which provides an automated conversation software that simplifies business messaging (Photo: Wati)
Cover Bianca Ho, a Gen.T Leader of Tomorrow, co-founded Wati which provides an automated conversation software that simplifies business messaging (Photo: Wati)
Bianca Ho, a Gen.T Leader of Tomorrow, co-founded Wati which provides an automated conversation software that simplifies business messaging (Photo: Wati)

The co-founder and COO of automated conversation software company Wati initially didn’t believe the idea behind her company would work. Today, its technology of simplifying messaging for businesses is being used in over 160 countries

Bianca Ho, who runs Hong Kong-based tech start-up Wati, has long believed in the transformative power of technology. Her journey started in 2009 when she was selected by the non-profit organisation DotAsia to become a NetMission Ambassador while studying at the Hong Kong University of Science and Technology Business School.

Through this programme, the Gen.T Leader of Tomorrow had the chance to participate in the United Nations’ Internet Governance Forum, where various stakeholders discuss public policy issues related to the Internet. She also launched initiatives such as computer training workshops for working mothers and underprivileged children, aiming to bridge the digital divide between those with access to technology and those who do not. Eventually, she earned a spot on the forum’s Multistakeholder Advisory Group, where she provided advice on its future meetings’ programming.

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After graduating from university, she joined the banking sector as an analyst at the investment bank JP Morgan but always wanted to enter the innovation and technology sector.

“We use software all the time in our personal lives; at a company, there’s so much of it that could automate or make things a lot easier. That is something that speaks to me—it is something that creates value,” she says.

Wati, the company Ho co-founded in 2020, creates automated conversation software, with the goal of simplifying how small and medium-sized businesses communicate with their customers. Using its technology, companies can respond to common requests instantly via chatbots and broadcast messages on WhatsApp. It has also built similar functions that businesses can use through Instagram messaging.

Ultimately, the tool could help businesses scale up. According to feedback from its clients, such as the India-based wellness platform Habuild and the Brazil-based fintech company InvestAI, companies using Wati’s software have increased their sales and improved customer satisfaction.

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Unlocking the potential

Before establishing Wati, Ho and Ken Yeung co-founded Clare.AI, which offered a tool similar to Wati’s offerings for large enterprises. Three years later, when Clare.AI was selected as one of WhatsApp’s business partners, Yeung identified a “big blue ocean” in targeting smaller companies—but Ho was sceptical.

“I was a major doubter of this because obviously, each customer will be paying much, much less,” Ho explains. Yeung’s firm belief in the vision and the influx of enquiries for related services from smaller businesses following the partnership announcement eventually won her over, and this was when Wati was born.

This shift also allowed them to develop a more straightforward product that required less customisation for their clients. Within the first year of its launch, Ho says Wati reached US$1 million in revenue.

Tatler Asia
Ho shared insights about Wati with other industry leaders at the Meta Business Messaging Summit 2024 (Photo: Wati/Linkedin)
Above Ho sharing insights about Wati at the Meta Business Messaging Summit 2024 (Photo: Wati/Linkedin)
Ho shared insights about Wati with other industry leaders at the Meta Business Messaging Summit 2024 (Photo: Wati/Linkedin)

Since 2020, Wati has attracted over US$35 million from top investors, including DST Global Partners and Peak XV Partners. It is also the first start-up headquartered in Asia in which the e-commerce giant Shopify has invested.

“If your company is growing well, everything will follow,” Ho says.

The entrepreneur vividly remembers how tough it was to close the company’s Series B funding round in the same week as giving birth to her first child while also fighting off a Covid-19 infection. “My pregnancy was very eventful. On top of work, my body was doing a lot to ensure a healthy and happy human was born.”

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Inspired by her grandmother

Ho remembers wanting to become a business leader since she was a child. “I remember putting CEO down as my dream job when I was young. Although I’m a COO now, I’m happy enough.”

Her grandmother, with whom she had lived for 18 years, inspired her entrepreneurial drive. After the death of her grandfather, who ran an import-export company with a business partner, her grandmother, who was a housewife raising four kids, was faced with two options: she could either let her late husband’s partner take over the venture or run it herself. Without hesitation, she chose the latter.

“It was not a time of relative prosperity. She had to deal with her husband’s death and fought for the ownership in quite a forceful way. She knew that her priority was to provide for her family.” Although Ho says she lacks her grandmother’s brashness—a quality she sometimes wishes she had more of in the business world—she was deeply inspired by her courage.

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Tatler Asia
A selfie of Ho and her grandmother (Photo: Bianca Ho)
Above A selfie of Ho and her grandmother (Photo: Bianca Ho)
A selfie of Ho and her grandmother (Photo: Bianca Ho)

Sleep better, lead better

Today, Ho oversees a team of 180 employees and many things go into managing such a large team—from issuing clear directives to different departments to looking for the right hire. She makes sure to sleep well, meditate regularly and take Chinese herbal supplements to power through. “I am a big believer in the idea that you must take care of yourself, your body and mind to have the stamina and clarity to run a company.”

When asked about her highs and lows of 2024, Ho pulls out a list she has written down on her phone. The highlights include giving birth to her second son, celebrating several milestones with Yeung and witnessing their company grow bigger and bigger. Inevitably, there were also difficult times, such as having to let go of staff earlier in the year.

Looking ahead to the coming year, Ho says Wati will continue to evolve and expand its service to more platforms through a new partnership with Google.

As Wati’s COO, she aims to continue learning to be a better leader. “[I need to] be the master architect of the company,” she says.

We asked Ho a round of quickfire questions to learn more about her venture, role and hobbies outside of work. 

What makes your organisation unique?

BH: We have 50 per cent female leaders in executive positions. We are a remote-first company with an incredibly diverse organisation. 

What motivates you to do what you do?

BH: Being part of a strong team. I want to be world-class at scaling up an organisation and a part of that journey.

What’s the best piece of advice you’ve ever received?

BH: Today is the cheapest day you can solve your problem.

What’s the best way to find inspiration?

BH: Reading. 


This article is part of Founder Stories, a series dedicated to discovering the untold stories and challenges of today’s entrepreneurs on their climb to the top.

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