The co-founder and COO of automated conversation software company Wati initially didn’t believe the idea behind her company would work. Today, its technology of simplifying messaging for businesses is being used in over 160 countries
Bianca Ho, who runs Hong Kong-based tech start-up Wati, has long believed in the transformative power of technology. Her journey started in 2009 when she was selected by the non-profit organisation DotAsia to become a NetMission Ambassador while studying at the Hong Kong University of Science and Technology Business School.
Through this programme, the Gen.T Leader of Tomorrow had the chance to participate in the United Nations’ Internet Governance Forum, where various stakeholders discuss public policy issues related to the Internet. She also launched initiatives such as computer training workshops for working mothers and underprivileged children, aiming to bridge the digital divide between those with access to technology and those who do not. Eventually, she earned a spot on the forum’s Multistakeholder Advisory Group, where she provided advice on its future meetings’ programming.
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After graduating from university, she joined the banking sector as an analyst at the investment bank JP Morgan but always wanted to enter the innovation and technology sector.
“We use software all the time in our personal lives; at a company, there’s so much of it that could automate or make things a lot easier. That is something that speaks to me—it is something that creates value,” she says.
Wati, the company Ho co-founded in 2020, creates automated conversation software, with the goal of simplifying how small and medium-sized businesses communicate with their customers. Using its technology, companies can respond to common requests instantly via chatbots and broadcast messages on WhatsApp. It has also built similar functions that businesses can use through Instagram messaging.
Ultimately, the tool could help businesses scale up. According to feedback from its clients, such as the India-based wellness platform Habuild and the Brazil-based fintech company InvestAI, companies using Wati’s software have increased their sales and improved customer satisfaction.
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Unlocking the potential
Before establishing Wati, Ho and Ken Yeung co-founded Clare.AI, which offered a tool similar to Wati’s offerings for large enterprises. Three years later, when Clare.AI was selected as one of WhatsApp’s business partners, Yeung identified a “big blue ocean” in targeting smaller companies—but Ho was sceptical.
“I was a major doubter of this because obviously, each customer will be paying much, much less,” Ho explains. Yeung’s firm belief in the vision and the influx of enquiries for related services from smaller businesses following the partnership announcement eventually won her over, and this was when Wati was born.
This shift also allowed them to develop a more straightforward product that required less customisation for their clients. Within the first year of its launch, Ho says Wati reached US$1 million in revenue.
