Shou Chew Zi, the CEO of TikTok, at the inauguration of US President Donald Trump, just a day after a law banning the app took effect (Photo by Shawn Thew-Pool/Getty Images)
Cover Shou Chew Zi, the CEO of TikTok, at the inauguration of US President Donald Trump, just a day after a law banning the app took effect (Photo by Shawn Thew-Pool/Getty Images)
Shou Chew Zi, the CEO of TikTok, at the inauguration of US President Donald Trump, just a day after a law banning the app took effect (Photo by Shawn Thew-Pool/Getty Images)

Will TikTok creators hang up their dancing shoes for good? Not if these influential investors have anything to say about it

This question has been circulating for months, as the future of the popular social media app remains uncertain. Who’s still in the running towards becoming America’s TikTok mogul? Who have declared themselves out?

A diverse range of potential buyers has emerged, from tech giants to internet entrepreneurs, in the ongoing saga of TikTok's possible—though improbable—sale. This diversity reflects the platform's broad appeal and the various ways it could be leveraged. Some potential buyers may be interested in integrating TikTok's technology into their existing businesses, while others may see an opportunity to build a new media empire. 

Read more: The US Supreme Court has paved the way for TikTok ban

Actively pursuing a bid

Frank McCourt and Kevin O'Leary (Project Liberty)

Frank McCourt, a figure known for his real estate ventures and previous ownership of the Los Angeles Dodgers, has joined forces with Kevin O’ Leary, also known as Mr. Wonderful to fans of Shark Tank, in pursuit of acquiring TikTok. 

Their efforts are channeled through McCourt’s initiative, Project Liberty, an organisation dedicated to fostering a more decentralised and user-empowered internet. This partnership has emerged as the most publicly vocal group in the potential TikTok acquisition, presenting what appears to be a well-structured plan. 

Project Liberty’s core mission centers on establishing a more equitable and user-focused digital landscape, directly addressing anxieties surrounding the concentrated influence of major technology corporations and the pressing need for enhanced data protection. 

O’Leary’s participation adds significant financial expertise and a recognisable public presence to the endeavor, likely attracting further investment. They have publicly declared their aim to present a superior offer compared to any other competing bids.

 

Expressed interest

MrBeast (Jimmy Donaldson)

Jimmy Donaldson, widely recognized by his online alias MrBeast, has publicly voiced his interest in acquiring TikTok. A social media star who actually rose to fame on TikTok, MrBeast is most recently known for his vastly popular Beast Games and philanthropic initiatives. His success in cultivating a substantial online audience and establishing a thriving media presence demonstrates a strong grasp of digital media, trend forecasting, and audience engagement—skills that could be highly valuable in managing a platform like TikTok. 

While MrBeast has openly stated his desire to purchase TikTok (“Okay fine, I’ll buy TikTok so it doesn’t get banned,” he said on X) and reports suggest he has explored potential investment partnerships to secure the necessary capital, concrete details about his bid remain less clear compared to other potential buyers.

Previously involved or speculative

Oracle and Walmart

Oracle, specializing in database management, cloud computing, and enterprise software, and Walmart, a global retail leader with extensive physical and online presence, were key players in previous attempts to restructure TikTok's US operations under the Trump administration. 

Back the, in September 2020, as the US government was first talking about a TikTok ban, Oracle and Walmart were central to a proposed deal to address these concerns. Oracle was to become TikTok's cloud provider, storing U.S. user data domestically and implementing security protocols. Walmart was to acquire a minority stake, potentially integrating TikTok with its e-commerce platform. The deal ultimately failed due to a lack of approvals, particularly from the Chinese government.

Elon Musk

Elon Musk has also been a subject of discussion concerning the possible acquisition of TikTok. Musk’s history reveals a predilection for investing in and reshaping various sectors, from electric vehicles and space exploration to the realm of social media. His controversial 2022 acquisition of Twitter demonstrates his interest in influencing the evolution of online platforms—and this seemed to be enough of a clue for the public to speculate on his interest in buying more.

Nevertheless, despite his name circulating within conversations about the platform's prospective sale, there is presently no confirmed evidence indicating that Musk is formally pursuing a bid.

Steven Mnuchin, former US treasury secretary

Here’s a lesser-known former contender. Former Treasury Secretary and now head of the private equity firm Liberty Strategic Capital Steven Mnuchin has been a prominent advocate for ensuring TikTok is owned by a U.S. company. In March 2024 he stated his intention to form an investor group to buy TikTok, but there haven't been many updates on this front. 

Who’s the biggest shark in this tank? Whoever wins the bid will have a lot of work to do, from severing ties with TikTok’s Chinese ownership, Bytedance, ensuring data security, and dealing with possible audits and government oversight.

If TikTok’s new owner can effectively address these concerns, then the app would likely be available for download and use without restrictions in the US. More candidates may surface over the coming weeks.

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