The once-glowing allure of dating apps is starting to fade, with major players like Tinder reporting declining user numbers. Why are people stepping back from the swipe in the digital age?
Everyone’s on the apps. Everyone complains about the apps. So, have we hit the peak of dating apps?
In just a decade, they’ve gone from a niche pursuit to the most popular way to meet potential partners. In Asia alone, an estimated 170 million people, mainly millennials and Gen Z, use platforms like Tinder, Bumble, and Hinge, as well as Asian-based apps like Paktor and Tantan.
But despite the undeniable impact of dating apps on modern romance—in the US, 39 per cent of heterosexual relationships and 60 per cent of same-sex relationships now begin online—cracks are starting to show. Tinder reported an 8 per cent drop in paid users in 2023, and downloads for dating apps across the board are declining. So why are people swiping left on love in the digital age?
Read more: Feng shui for singles: How to invite love into your home
The algorithm of discontent
One key factor is the increasing sense of commodification inherent in app-based dating. Reducing individuals to a few photos and a short bio can feel shallow and dehumanising. Research by Bumble found that 75 per cent of women felt pressured to present a visually appealing “aesthetic and identity” to attract attention.
This feeling is exacerbated by the very design of these apps. Algorithms prioritise instant gratification, offering dopamine hits with each match and fostering a “next, please” mentality.
Read more: How I’m Making It: Bumble’s APAC director Lucille McCart on empowering women in the dating world