Cover The cover of Yue-Sai Kan’s English biography ‘The Most Famous Woman in China—And how she did it’ (Photo: courtesy of Yue-Sai Kan)

Yue-Sai Kan, who just launched her first English biography, ‘The Most Famous Woman in China—And how she did it’, talks to Tatler about sexism in showbiz, the importance of Asian representation and her newfound fame on YouTube.

Yue-Sai Kan believes in the magic of timing. According to the Chinese American TV host, producer, author, entrepreneur and humanitarian, it was timing that has made her arguably “the most famous woman in China”—as she has been dubbed by several media.

“Unlike the Kardashians, or influencers, my aim in life was never to be famous,” she says. “My fame was purely accidental and happened at a time that will never repeat itself in history.” 

Indeed, when the Guilin native moved from Hawaii to New York in the early ’70s and produced the TV series Looking East, Asia was “completely unknown to Americans, and China was enclosed,” she says. 

But the world was opening, and Kan, who was then in her early twenties, took a well-timed leap of faith. “My colleagues thought it was a stupid idea to produce a show about Asian cultures because they thought nobody would care,” she says. “While it wasn’t mainstream news, I knew there was an audience for it: the whole diaspora and the curious souls.”

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Above Yue-Sai Kan, host and producer of ‘Looking East’

But the media industry came with its set of challenges. For starters, it was deeply dominated by white men and Ivy League graduates. She recalls an interaction with American journalist Mike Wallace, an American TV institution. 

“Mike Wallace watched my show by chance one day and told me ‘You looked so beautiful on camera, I didn’t think you’d have anything bright to say,’ which despite being a sexist [comment] was thought to be quite a compliment in those times,” she says. Kan said that Wallace later introduced her to his agent, who refused to represent her as she wasn’t “mainstream” enough. From that point on, she knew she could only rely on herself.

“Finding resources and support to produce the show independently was exhausting,” she recalls. “It was a one-person show: I had to produce everything, get advertisers, send tapes to 12 different parts of the country, learn how to dress and do my make-up. I’d make 100 phone calls per day, and be lucky if two people called me back.”

It was a hard time for Kan and it took a toll on her marriage and her health: “By the time I had finished my television series, I weighed 95 pounds. I was exhausted. It was hard work.”

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Photo 1 of 4 Yue-Sai Kan, host and producer of “Looking East” (Photo: courtesy of Yue-Sai Kan)
Photo 2 of 4 Yue-Sai Kan filming “Looking East” in China in the 1980s (Photo: courtesy of Yue-Sai Kan)
Photo 3 of 4 Yue-Sai Kan hosting the first live broadcast from China on the occasion of the 35th anniversary of the People’s Republic of China (Photo: courtesy of Yue-Sai Kan)
Photo 4 of 4 Yue-Sai Kan on CCTV’s ‘One World’ (Photo: courtesy of Yue-Sai Kan)
Yue-Sai Kan
Yue-Sai Kan
Yue-Sai Kan
Yue-Sai Kan

But the hard work paid off. In 1984, American public broadcaster PBS invited Kan to host the first live broadcast from China on the occasion of the 35th anniversary of the People’s Republic of China. “They wanted me to be a narrator, I negotiated to be a host on camera. I knew I was good enough for this. And that’s how I got connected with China Central Television [CCTV].”

Two years later, she produced and aired her bilingual TV series One World on Chinese national television. The show had a weekly viewership of 300 million and gave many Chinese their first glimpse of the outside world.

“I think people found me quite fascinating,” she recalls. “It looked like I came from Mars. I wasn’t from China but I was Chinese. Because of that, they trusted me—but they still perceived me as a foreigner. We made a point of dressing me the same way I did in the United States, with colourful outfits and make-up. It sent a kind of signal.”

Tatler Asia
Yue-Sai Kan
Above Yue-Sai Kan created the Yue-Sai cosmetics brand in 1992 (Photo: courtesy of Yue-Sai Kan)
Tatler Asia
Yue-Sai Kan
Above Yue-Sai Kan launched the Yue-Sai WaWa in China (Photo: courtesy of Yue-Sai Kan)
Yue-Sai Kan
Yue-Sai Kan

Over time, make-up became a signature for Kan. In 1992, she created the Yue-Sai cosmetics brand which became one of China’s leading cosmetics companies at that time. She recalls the difficulties of building a business empire in China, especially as a woman who has never lived there, but it never scared her: “I don’t think I’ve done one easy thing in my life,” she says. “I think many women thought ‘if she can do it, I can do it’.” Her brand would eventually sell products in more than 800 outlets across China.

She also launched the Yue-Sai WaWa [“doll” in Chinese”] in 2000. “Most dolls sold in China at the time were Barbie-style blond dolls with blue eyes,” she recalls. “It was very centred around Western beauty standards, and I wanted to challenge this. I’m Chinese, we should have our beauty standards represented. Our kids should play with dolls looking like themselves.”

Above Yue-Sai Kan found fame anew on YouTube

While being a successful entrepreneur, Kan did not give up documentary production. After TV productions such as China: Walls and Bridges, which earned her a Daytime Emmy Award in 1989, she recently turned to YouTube. 

“I just launched a social media series a few days ago, she says. “In less than a week, the video got more than half a million views on YouTube. I never cared about social media, but YouTube is sensational. The creative potential for the platform is huge.”

“What I love particularly about it is that it allows me to be more authentic and to continue to learn so much. I love a good challenge.”

As her recently launched biography The Most Famous Woman in China—And how she did it highlights, the “good challenges”—and the rewards that follow—are far from over for Yue-Sai Kan.

Front & Female Changemakers celebrates the extraordinary journeys of inspiring women who have emerged as powerful changemakers in a range of fields, offering a glimpse into their lives and showcasing their courage, vision and relentless pursuit of change and progress. From social entrepreneurs and business leaders to educators, artists, activists and scientists, Front & Female changemakers exemplify the ability to challenge the status quo and demonstrate the power of women to effect change.

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